MCA Records was pretty smart when it came to selling their singles. They probably knew that the interest in Dannii Minogue was at least in part driven by her visual appeal, and so her singles usually came in limited edition poster sleeves, in order to drive sales. This 1991 single of 'I don't wanna take this pain' is a good example: it promises a poster sleeve and a 1992 calendar.
The tactic seems to have worked out: the single entered the UK singles chart on 14 December 1991 and reached number 40 during a five week run. It wasn't a very big hit, but at least she got noticed.
'Baby Love' is a 1986 song by American singer Regina. The song was written by Stephen Bray, Regina Richards & Mary Kessler and shouldn't be confused by the song of the same name by the Supremes. Bray had written several hits for Madonna, and "Baby Love" was actually intended for her to record. After she declined, Regina recorded the vocal herself in late 1985, though with Bray's production it sounded similar to Madonna's other recordings of the time and was sometimes mistaken for one.
The song was covered by Dannii Minogue (Kylie's little sister) for her debut album, 'Love and Kisses' (1991). The single reached number 14 in the UK singles chart - partly thanks to this limited edition booklet sleeve with a pull out poster.
I haven't had any comments about the many Eurovision Song Contest singles on this blog recently (Come to think of it, I haven't had any comments at all over the last few months!) but truth is, I have been buying almost nothing else recently. But there is always the odd exception, and here is one of them: a 1993 single by Dannii Minogue. Kylie's little sister, indeed.
While Kylie has had a career with some downs but mostly ups, Dannii's career is almost the other way around. 'This is the way' is a good example of her usual chart performance: it reached number 27 in the UK charts and number 45 in Australia. The main selling point of this single is not the tune - which, frankly, is quite mediocre - but the limited edition poster bag.
My collection: 7" single no. 5757 Found: Record fair, Utrecht, April 11, 2015 Cost: 1 euro Tracks: 'This is the way' / 'This is the way (The cool 7")